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KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS
Abstract
This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.
The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance
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DOI: https://doi.org/10.32502/jimn.v8i2.1814
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