ANALISIS STRATEGI KEPUASAN KONSUMEN DALAM MENIGKATKAN JUMLAH PELANGGAN PADA KOPERASI PRIMKOPOL POLRES OKI KAYUAGUNG

Abstract

This study aims to determine customer satisfaction strategy of increasing the number of customers in the cooperative Primkopol Police OIC Kayuagung. The variable in this study is the strategy of customer satisfaction and the number of customers where both variables for a strategy of customer satisfaction indicators: price offered, prices, provision of mineral water, warranty, and the attitude of the employees. As for the number of customers with superior customer service strategy or superior and unconditional strategy quarantees or quarantees Extra Ordinary. Unit study was conducted at the police station OIC Kayuagung Primkopol cooperative is located at Jl. Lt. Muchtar Saleh Kayuagung 120. The data used in this research is secondary data which includes: a brief history of cooperatives, activities, roles, functions and frinsip cooperatives and cooperative aggota number Primkopol Police OIC Kayuagung. Data collection was done by interview and observation. While the analysis used in this research is descriptive qualitative analysis. Pembahsan result of this study is that the strategy of customer satisfaction in the cooperative Primkopol Police OIC Kayuagung can increase the number of customers and the optimal profit.