Pengaruh Produk, Persepsi, dan Pembelajaran Terhadap Keputusan Pembelian Hijab Shampo Di Kecamatan Seberang Ulu II Palembang

Zuhriah Zuhriah, Shasha Meyrani Diansari

Abstract


ABSTRACT

 

Purpose - This study aims to analyze an influence of product, perception, and learning on purchasing decision of Hijab Shampo in Keamatan Seberan Ulu II Palembang. 

 

Design/methodology - The objective of this study was to find out te influence of product, perception, and learning on purchasing decision of Hijab Shampo in Kecamatan Seberan Ulu II Palembang. This study was associative research that finds out the correlation between two variables or more that are correlated each other. The population of this study was 96 citizens of Kecamatan Seberang Ulu II Palembang that were collected trough purposive sampling technique.

 

Findings – The results show that there was an influence of product, perception, and learning on purchasing decision of Hijab Shampo in Kecamatan Seberan ulu II Palembang partially and simultaneously.


Keywords


Purchasing Decision, Product, Perception, Learning

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DOI: https://doi.org/10.32502/mti.v3i2.2074

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Motivasi: Jurnal Manajemen dan Bisnis is Published by Management Department, Economic and Business Faculty, Muhammadiyah University of Palembang. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

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