PENGARUH PERSEPSI DAN PENGALAMAN TERHADAP KEPUTUSAN MEMILIH UNIVERSITAS MUHAMMADIYAH PALEMBANG

Mardiana Puspasari, Maftuhah Nurrahmi, Bagoes Handhiko, Wani Fitriah

Abstract


These objectives of this study were to find out whether or not there were any significant effects of perception and experience on the decision making to choose Muhammadiyah University of Palembang. The type of this study was an associative, with the variables used were perception, experience and decision making. The sample chosen were 100 respondents, with the data collection method using a questionnaire. The analysis technique in this study used multiple linear regression analysis.  The results of simultaneous hypothesis testing showed the value of Fcount > Ftable, which meant that there was a significant effect of perception and experience on the decision making to choose Muhammadiyah University of Palembang. The results of the partial hypothesis test showed the value of tcount > tcount, which meant there was a significant effect of perception on the decision making to choose Muhammadiyah University of Palembang, and there was a significant effect of experience on the decision making to choose Muhammadiyah University of Palembang. The value of the coefficient of determination showed that the variables of perception and experience were able to contribute to the ups and downs of the decision making to choose Muhammadiyah University of Palembang, by number 33.2%.


Keywords


Perception, Experience, Decision Making

References


Abid Djazuli, Fauzi Ridwan, Dkk. (2016). Pedoman Penulisan Usulan Penelitian dan Skripsi. Palembang : Lembaga Penerbit Fakultas Ekonomi dan Bisnis.

Donni Juni Priansa. (2017). Perilaku Konsumen : Dalam Persaingan Bisnis Kontemporer. Bandung : Alfabeta.

Fandy Tjiptono. (2012). Pemasaran stratejik. Yogyakarta : CV Andi Offset

https://docs.google.com/forms/d/e/1FAIpQLSe4gs9phxaOcADk_GLAv3iEqGJQAPMC2Nge5oSbgY-iUy2I9g/viewform?usp=sf_link

Iqbal Hasan. (2012). Pokok-Pokok Materi Statistik II (Statistik Inferensif) Jakarta : PT. Bumi Aksara.

Kotler dan Keller. (2012). Manajemen Pemasaran, Jakarta : Erlangga

Kotler dan Amstrong. (2012). Prinsip-prinsip pemasaran. Jakarta : Erlangga.

Schiffman, Leon G dan Leslie L. Kanuk. (2014). Perilaku Konsumen. Jakarta : PT. Indeks Gramedia.

Sofyan. (2012).Keputusan pembelian. Bandung : Alfabeta.

Sugiyono. (2016). Metode Penelitian Administrasi : dilengkapi dengan metode R&D. Bandung : CV. Alfabeta.

Ujang Sumarwan. (2013).Perilaku Konsumen “Teori dan Penerapannya dalam Pemasaran”. Jakarta : Ghalia Indonesia.

V.Wiratna Sujarweni. (2016). Kupas Tuntas Penelitian Akuntansi dengan SPSS. Yogyakarta : Pustaka Baru




DOI: https://doi.org/10.32502/motivasi.v6i2.3785

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 MOTIVASI: Jurnal Manajemen dan Bisnis

 

Creative Commons License

Motivasi: Jurnal Manajemen dan Bisnis is Published by Management Department, Economic and Business Faculty, Muhammadiyah University of Palembang. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Indexed/Abstracted