PENGARUH INOVASI LINGKUNGAN, DUKUNGAN MANEJEMEN, BUDAYA ORGANISASI DAN INSENTIF TERHADAP GREEN EMPLOYEE INVOLVEMENT

Muhammad Junaidi, Yusminar Wahyuningsih, Anisa Martiah, Ketut Partayasa

Abstract


Purpose This research aims to investigate the role of Green Employee Involvement (GEI) in encouraging environmental innovation in companies. In a business context that is increasingly paying attention to sustainability, employee involvement in green initiatives is an important factor that can influence a company's ability to innovate in an environmentally friendly manner

Design/methodologyThis research uses quantitative methods by collecting data through questionnaires distributed to 250 employees from various companies that implement the Green HRM program. Data analysis was carried out through validity and reliability tests to ensure the reliability of the research instruments, followed by regression analysis to test the proposed hypotheses.

Findings - These findings indicate that companies wishing to increase environmental innovation need to focus on increasing employee involvement in green initiatives, as well as ensuring there is strong management support and an organizational culture that supports sustainability


Keywords


Green Employee Involvement, Environmental Innovation, Management Support, Organizational Culture, Incentives

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References


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DOI: https://doi.org/10.32502/mti.v9i2.8888

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