Sutarso, Yudi, UHW Perbanas Surabaya, Indonesia
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Vol 13, No 2 (2024): Jurnal Ilmu Manajemen - Articles
Mengungkap Peran Norma Subjektif, Cinta Merek, dan Advokasi Merek terhadap Niat Beli: Studi pada Pembelian Online Saat Even Harbolnas
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