PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MOTOR HONDA DI ASTRA MOTOR PLAJU
Abstract
Purpose - The purpose of this research was to determine the effect of the product quality to customer satisfiction Honda Motorcycle In Astra Plaju.
Design/methodology - The design of this research was Associative and the data was used primary data. The Sample was including 100 respondents customer who use Honda Motorcycle In Astra Plaju.
Findings – The results of F–test showed that there was influence of performance of product, capability of service on customer satisfaction Honda Motorcycle in Astra Plaju Palembang. The result of t test indicated that reliability variable partially most dominant effect on customer satisfaction.ÂKeywords
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DOI: https://doi.org/10.32502/mti.v1i1.715
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