PENERIMAAN E-MONEY: PENERAPAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL

Irma Christiana, Hastina Febriaty, Linzzy Pratami Putri

Abstract


ABSTRACT

Purpose– This research aims to identify any variables that can influence e-money user behavior mediated by behavioral intentions using the UTAUT model

 

Design/methodology–. This research uses a quantitative-descriptive approach. Sampling used a purposive sampling method to achieve a sample size based on the Slovin formula. Data was collected by distributing a questionnaire in the form of a Google Form. The data analysis technique uses the Partial Least Squares-Structural Equation Model (PLSSEM) with the SmartPLS3 application.

Findings - The results of hypothesis testing show that performance expectations do not influence behavioral intentions. Effort expectancy, social influence, and facilitating conditions influence the intention to use e-money. Facilitating conditions influence user behavior. Behavioral intentions are able to mediate the influence of performance expectations, business expectations, and social influences, as well as facilitate conditions on e-money user behavior.

 

 

 

Keywords


E-Money, Behavior Intention, Use Behavior, UTAUT

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References


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DOI: https://doi.org/10.32502/mti.v9i1.7989

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