STRATEGI PEDAGANG PASAR TRADISIONAL DALAM PERSPEKTIF EKONOMI SYARIAH DI DESA SUMBER REZEKI KABUPATEN MUSI BANYUASIN)

Abstract

Business in the world of commerce is one of the most important things in human life. Every human being needs wealth and wealth to fulfill his daily needs. The market is the center of economic activity that encourages and expedites economic activities for the community. The diversity of traders and several underlying factors, both internal and external, make the trading behavior and strategies of traders different.
Starting from promoting goods, bonuses, discounted prices, discounted prices or selling goodsat lower prices. The traditional village market for sustenance sources is one of the markets in the Sungai Lilin sub-district. Is a place of activity in the trade and services sector. This is evident from the existence of a market which is still favored byconsumers and middlemen from several regions. strategies carried out by traders on several types of
merchandise.
Suchasgivingdiscounts,andbonuses.Soitisfearedthatitcouldcausestrategic deviations in trading. Like the element of deception,dishonesty, is something that is prohibitedinIslamiclaw.TheresearchmethodthatIuseisqualitativeresearchwithfield research. In this study, the original data source was used, while the data collection techniques used interviews, documentation and observation. The final step in the research method is dataanalysis.
The research results show that the marketing strategy carried out by traditional market traders is the existence of a marketing mix consisting of products, prices, and promotions. As well as the unsuitable strategy is the mixing of good quality goods with ordinary quality goods without being honest about or the condition of the merchandise.