STUDI SISTEM AGRIBISNIS MELON GOLDEN EMERALD HIDROPONIK (STUDI KASUS PADA PT. ZAFA MULIA MANDIRI UNIT KERJA THE ZAFARM) KOTA PALEMBANG

Abstract

ABSTRACT

This study aims to determine how the agribusiness system and sales revenue of The Zafarm's Golden Emerald hydroponic melons work. This study was conducted at PT. Zafa Mulia Mandiri's The Zafarm unit in Palembang City from July to August 2025. The research method used was a case study. The sampling method used was purposive sampling. There were three respondents in this study. The data collection methods used in this study were observation, documentation, and direct interviews with the respondents. Data processing methods included editing, coding, and tabulation. Qualitative descriptive analysis was used for data analysis, while quantitative descriptive analysis with a mathematical approach was used to determine the sales revenue from Golden Emerald hydroponic melons. Based on the research findings, the production facilities used by The Zafarm DFT hydroponic installation include Golden Emerald melon seeds, water pumps, rockwool, scissors, net pots, AB mix nutrients, TDS meters, pH meters, pH controllers, insecticides, fungicides, sprayers, measuring cups, flannel cloth, press ropes, and greenhouses. The production facilities were obtained from agricultural stores/offline stores and online stores. The agricultural subsystem includes preparation of Golden Emerald melon seeds, sowing, planting, monitoring, preparation of AB mix nutrients, maintenance, pest control, harvesting, and post-harvest activities. The marketing subsystem includes labeling, grading, pricing strategies, social media, and agrotourism marketing. Sales revenue for Golden Emerald melons from January to March 2024 amounted to Rp36,907,600/MT. 

ABSTRAK

Penelitian ini bertujuan untuk mengetahui bagaimana sistem agribisnis dan pendapatan penjualan melon Golden Emerald hidroponik The Zafarm. Penelitian ini dilaksanakan di PT. Zafa Mulia Mandiri unit kerja The Zafarm, Kota Palembang. Pada bulan juli sampai agustus 2025. Metode penelitian yang digunakan adalah studi kasus. Metode penarikan contoh yang digunakan adalah purposive sampling. Responden pada penelitian ini berjumlah 3 orang. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, dokumentasi dan wawancara langsung kepada responden. Metode pengolahan data menggunakan editing, coding dan tabulating. Analisis data yang digunakan adalah analisis deskriptif kualitatif, untuk berapa besar pendapatan dari penjualan melon Golden Emerald hidroponik digunakan analisis deskriptif kuantitatif dengan pendekatan matematis. Berdasarkan hasil penelitian yang didapatkan pengadaan sarana produksi pada peralatan yang dipakai oleh The Zafarm instalasi hidroponik DFT, benih melon Golden Emerald, pompa air, rockwoll, gunting, netpot, nutrisi AB mix, TDS meter, pH meter, pH control, insektisida, fungisida, sprayer, gelas ukur, kain flanel, tali rapiah press dan greenhouse adapun sarana produksi didapatkan dari toko pertanian / offline store dan online store. Subsistem usahatani meliputi persiapan bibit melon Golden Emerald, penyemeaian, penanaman, pengontrolan, pembuatan nutrisi AB mix, perawatan, pengendalian hama, panen dan pasca panen. Selanjutnya subsistem pemasaran meliputi labeling, grading, strategi harga, media sosial dan pemasaran agrowisata. Pendapatan penjualan melon Golden Emerald pada periode januari sampai maret 2024 sebesar Rp36.907.600/MT.