PERBEDAAN PERSEPSI KONSUMEN PADA ELEKTRONIK MEREK ASING DAN LOKAL

Fitantina Fitantina, Anas -

Abstract


The formulation of the problem in this research is whether there is differences of
consumer perceptions on foreign and local electronic brands in Kenten Laut,
Talang Kelapa Subdistrict, Banyuasin Regency, Palembang. The purpose of
this research is to know the differences of consumer perceptions on foreign
and local electronic brands in Kenten Laut, Talang Kelapa Subdistrict,
Banyuasin Regency, Palembang. This study includes a comparative study
comparing one sample with another sampel, whereby this study aims to
determine differences in consumer perceptions on foreign and local
electronic brands in Kenten Laut, Talang Kelapa Subdistrict, Banyuasin
Regency, Palembang. The population is all KK in Kenten laut. Sample in this research is 200 KK, with technique of closter sampling analysis. Types of data used are primery and secondary data. Data is collected by using
questionnaire, with analysis tool using chi-square. The results of the
research indicate that there are differences of consumer perceptions on
foreign and local electronic brands in Kenten Laut, Talang Kelapa
Subdistrict, Banyuasin Regency, Palembang. The difference in the intent is
found in foreign and local electronic brand products.

Keywords


relatively cheap price, good quality, easy to find dealer, reliable use

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References


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DOI: https://doi.org/10.32502/jimn.v7i1.1020

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