SIKAP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSANPEMBELIAN ONLINE DI SUNGAI LILINMUSI BANYUASIN

Abstract

The formulation of the problem in this research is whether the influence of
consumer perceptions and attitudes toward online purchasing decisions in
Sungai Lilin District Musi Banyuasin. The purpose of this study is to
determine the influence of consumer perceptions and attitudes toward online
purchasing decisions in Sungai Lilin District Musi Banyuasin. The method in
this research is using assosiatif method, assosiatif method that is research
problem problem which is stated relationship two variable or more. The
location of this research is in Sungai Lilin District Musi Banyuasin. The
population in this study is the community in Sungai Lilin District Musi
Banyuasin. The sample in this research is 100 respondents by using cluster
sampling method, that is sampling based on wide area or geographical
location and sampling randomly. The data required in this study using primary
data. The method of data collection is questionnaire. The data obtained were
analyzed using multiple linear regression technique. The test results prove
that the variables of perception and consumer attitudes together significantly
influence simultaneously to the purchase decision variables. Hypothesis
testing partially proves that, consumer attitudes have a significant effect on
purchasing decisions. While the perception has no significant effect on
purchasing decisions.